A. MAKING YOU HURRY

B. ATTRACTING MEDIA ATTENTION

C. MAKING YOU BELIEVE THAT YOU SPEND LESS

D. OFFERING SECOND ITEM FOR FREE

E. MAKING YOU FEEL LIKE A CELEBRITY

F. IMPROVING THE LOOK OF PRODUCTS

TRICKS OF ADVERTISING

Advertisers use a lot o f tricks to make us buy what they have on offer. Here are a few examples.

4.1. E|e() Companies want to make us think that we are special when we buy their goods. That’s why they often hire big names in sport and cinema or famous TV personalities when they make commercials. When we see that film stars or well-known athletes use the advertised goods, we might think that we are as popular or attractive as they are.

4.2. F|f() Companies do their best to make the goods they advertise as attractive as possible. For example, to make fruits and vegetables shiny, hairspray is used. Another example is meat. It often dries out when you cook it, so the steak or sausage used in an ad is usually only partially cooked to keep it plump and juicy.

4.3. A|a() A lot of commercials are designed to put pressure on you. The message is: if you don’t buy now, you will miss your chance because the number of products is limited. However, you should take your time. It is more than likely that you will not be late. As long as the product is in demand, it will stay on the market.

4.4. C|c() Another way of increasing sales is to convince people that they can save when they buy more things. But is it so? If a shirt costs $30 and you buy one, you pay $30. If you buy another one for half the price, you think you have saved $15, but in fact you paid $45 for your shopping. And do you really need two new shirts which look the same?

adapted from http://addictions.about.com