WHY CAN’T YOU GET A SONG OUT OF YOUR HEAD?
An iPhone application can teach you a foreign language by using melodious music and rhythmic repetitions of essential words and phrases. This combination causes the new words to literally ring in your ears, making learning a language 1.1. effortless ((EFFORT)) and enjoyable.
The application has been based on the concept of earworms. The term earworms refers to 1.2. catchy (CATCH) tunes of the songs which you hear a few times and then just can’t get out of your head. Rhythm and words, i.e. songs and verses, have always been a very powerful memory aid. 1.3. advertisers (ADVERT)know only too well how powerful music can be in getting the message across with brainwashing jingles and soundbites.
The idea is as simple as it is old. Before the age of writing, ancient historical events were presented in verse and song forms so that they were easy to1.4. memorize (MEMORY). In his book Songlines, Bruce Chatwin gives the example of Australian Aborigines who were able to navigate their way across hundreds of miles of desert to their ancestral hunting grounds without maps. How was it possible? Thanks to the 1.5. precision (PRECISE) of the descriptions given in the lyrics of their traditional songs.adapted from www.earwormsmobile.com